Pricing
Pricing for your kind of business.
Choose what you run to see what it costs. Your first month is free for every kind of business.
Studios and gyms
Two plans, and your first month is free on both.
One flat price per studio, with unlimited classes, bookings, clients and team logins. No charge per booking, and nothing added to what your clients pay.
Everything to run the studio: your booking page, the console, payments and your numbers.
- Every kind of class, packs and memberships
- Waitlists, reminders and check-in
- Health forms, messages and client records
- Marketing, with campaigns and automatic follow-ups
- Card payments straight to your bank
- Your numbers, and your bookings and clients as spreadsheets
Everything in Studio, plus an AI concierge that understands a full sentence and picks the right classes from your timetable.
- Everything in Studio, all 138 things
- An AI concierge on your booking page
- Clients type what they want in their own words, and get your real classes back with a line on why each fits
- It only offers classes you really run
Card payments go straight to your bank through Stripe, with a standard card processing fee of 2% + 20p for UK cards, made up of Stripe’s fee and a 0.5% TallyUp processing fee. Bookings paid in person or by bank transfer cost you nothing. Everyone starts on Studio and can add Concierge from their Plan page at any time, and switch back whenever they like.
Everything in Studio, in full138 things, listed one by one. Nothing is held back for a bigger plan.Open the full listClose the list
Your booking page
- Your own page and link, in your name, logo and colours
- Works on a phone, and clients can add it to their home screen as an app named after your studio
- A timetable clients can filter by time of day, type, level and what is still free
- A class finder that understands words like beginner, back or morning
- Group classes and one to one sessions shown separately
- A photo, level, focus, what to expect and your own notes on every class
- Your cancellation terms on every class, in plain words
- Teacher pages with photo, bio and upcoming classes
- “Your usual”: regulars rebook their class in one tap
- Clients pick their own reformer, mat or spot from a map of your roomWe draw your room with you
- Book places for friends in the same booking
- Make a class a standing weekly slot, booked for them as each week opens
- Join the waitlist when a class is full
- Give up a spot late, and get the class back if somebody takes it
- Ask for a time that is not on the timetable, with no account needed
- Pause online booking in one tap, with your own message
- A booking button for your own website (pop-up or inline), or a plain link
- A one-time link to choose a password, for clients you bring across
Classes and the timetable
- Group classes, privates, duets, courses and workshops
- Day and week views, with each teacher in their own colour
- Repeat weekly on chosen days, every few weeks or every few days
- A different time on each day in the same repeat
- Drag a class to a new day or time, and everyone booked is told
- Edit one class, all upcoming ones, the same slot, the same name or the same type, with a preview of what will change
- Duplicate a class, or reuse a recent one
- Cancel one class or a whole series, with or without refunds, and tell everyone booked
- Repeating classes topped up automatically, weeks ahead
- A diary check that finds clashes, duplicates, odd hours and classes on closed days
- Closed dates and holidays
- A booking window for each class, or list a class without letting people book it online
- Usual price, length and spots for each class name or type
- Warnings for a twin class, a teacher clash or an odd hour
- Locations
The front desk
- A class list of everyone booked, with how each person paid
- Present or no-show in one tap
- Add a client to a class: paid, on a pass, owing or free
- Book somebody into the next 5 or 10 weeks of a weekly slot
- Walk-ins added in seconds
- Mark somebody as paid at the desk
- Refund or take somebody out, as credit or money back
- Message everyone in a class
- A birthday banner, and health form notes on the list
- Waitlist panel: promote the next person, or tell everyone
- A kiosk screen so clients check themselves in on a tablet
- Teachers see names only, never contact details or payments
Clients
- A searchable list, filtered by active, lapsed, new, leads or health form to do
- Sort by recently seen, name, classes, spend or longest away
- Add a client, book them in, send a login and email the health form
- A record for each: contact details, birthday and emergency contact
- How each person likes to be contacted, and whether they agreed to marketing
- Attendance, no-shows, cancellations and lifetime spend
- Upcoming and past bookings, cancelled history, and anything unpaid
- Passes and memberships held, with sessions left and expiry you can edit
- Gift a package, or add sessions back to an account
- Every purchase, with whole-purchase refunds
- Notes, and dated health notes
- Signed forms, each as a PDF
- Archive and restore a client, or erase their data on request
- Your client list as a spreadsheet
- One inbox for messages from clients, with replies kept on their record
- Start a conversation yourself, including with several clients at once
Passes and payments
- Card payments straight to your own bank, through Stripe, with Apple Pay and Google PayNeeds your own Stripe account
- Drop-in classes, class packs, memberships, intro offers, gift cards and courses
- Memberships that are unlimited, or a set number of classes a week or a month
- Intro offers for new clients only
- Courses: a block of classes sold as one thing, with a price and a number of places
- Gift cards clients buy for somebody else, or that you issue in person
- Passes that last a number of days or until a date, and cover only the classes you choose
- A limit per client, and a window in which a pass can be sold
- Priority on the waitlist for members
- A note emailed to the client after they buy
- Discount codes: percent or amount off, limits, dates, and who used each one
- Credits that expire on your rules, with a warning email beforehand
- Credit or money back for in-time cancellations, as you choose
- Credits that only match the kind of session they came from
- Refunds for a booking or a whole purchase, and a retry if one fails
- A payment link for a custom session a client asked for
- Clients pay what they owe by card from their account
- Refer a friend for clients, if you want it
- Studio to studio: give a month, get a month
Forms and waivers
- Build your own forms: headings, notes, short and long answers, yes or no, choices, dates and “I agree”
- Flag a yes for the teacher, and ask for details on a yes
- Show a question only when an earlier answer calls for it
- A signature, if you want one
- Start from our health form, or write your own
- Choose the form clients must complete before they can book
- Ask everyone to complete it again, or renew it every year
- Mark a paper form as seen, or a client as exempt
- Every form filed on the client’s record as a PDF, and emailed to you
- Email a form to one client
- More forms alongside, such as photo consent or class feedback
- Let teachers see health notes, if you switch it on
Emails and messages
- 24 emails already written for you, each one editable
- Confirmation, reminder, waitlist, cancellation, moved class, credits expiring, receipt and more
- Your logo, colours, button shape and font on every email
- A live preview on desktop and mobile, and a test send
- Reminders at the time you choose, with an optional second one nearer the class
- Waitlist updates, and messages when a class is moved or cancelled
- A warning before credits expire
- An alert for every booking and cancellation, for each person you choose
- A switch to stop all emails to clients while you set upNothing reaches a client until you say so
Marketing
- Campaigns, with ready-made starters: new class, win-back, first-timers, pass expiring, holiday hours, bring a friend and gift cardsSent only to people who agreed
- An email builder with class cards, pass cards, pictures and buttons
- Choose an audience, preview it, send a test, then send now or schedule
- A subject line test, with the winner sent to the rest
- A holdout group, so you see the bookings a campaign really added
- Clicks on each link, and a list of who did not get it and why
- Eight automatic follow-ups: after a first class, a first-timer who has not returned, a pass about to run out, a regular who has drifted, before a membership ends, a pass never started, after every class and a one-year anniversaryEach is off until you switch it on
- Ready-made audiences: everyone, drifting regulars, first-timers who never came back, passes expiring, most loyal and recently joined
- A record of who agreed, when and where, with one-click unsubscribe
- Ask the clients nobody has asked yet
- Bounce and spam rates, an automatic pause if they climb, and a list of addresses not to write to
Your numbers
- Revenue, average fill, no-show rate and active clients, over 7, 30 or 90 days, each against the period before
- Classes run, hours taught, average class size, and revenue per hour and per class
- Attendance and no-shows for each class
- Fill, and classes that are half empty or quiet ahead
- Revenue by class, by teacher and by week
- How far ahead each class books, and which fill at the last minute
- Your busiest times, and the best times to run a class
- Whether clients come back, and the regulars who are slipping away
- A report of every cancellation: who, when and what they got back
- Compare one period with another: 7 against 7 days, 30 against 30, month against month, year against year
- Calendar feeds for the studio, for each teacher and for each client
Your team
- Owner, front desk and teacher logins, each seeing only what they should
- Invite staff with a one-time password that they change themselves
- Teacher profiles with photo, headline and bio
- A calendar feed and booking alerts for each teacher
- Teachers can mark attendance and message their class
- Your console on a phone, added to the home screen
Setting up and moving across
- A guided setup in ten steps, and a tour of the console
- We move your clients, passes and booked classes from your old system, such as Gymcatch, Mindbody, Momence or a spreadsheet
- Send everyone their login link, in batches of up to 40
- Carry-over tools: mark forms already done, ask moved clients to redo theirs, set birthdays
Your data and your records
- Your bookings and your client list as spreadsheets, any time
- Every signed form as a PDF
- Erase a client’s data on request
- Your agreements with TallyUp, with the terms, data processing agreement and sub-processors, kept in the console
- A consent record you can show if anyone asks
A closer look
The main parts, in the real product.
The full list is above. These are the biggest parts, as the console shows them. No add-ons to buy, and nothing held back for a bigger plan.
Your booking page
- Your own page and link, in your name and colours
- Classes, privates, courses and workshops, with no account needed to book
- Clients pick their own reformer or spot
Payments
- Card payments to your own bank, through Stripe
- Packs, memberships, intro offers and gift cards
- Credits that expire on your rules
Waitlists and reminders
- Waitlists that offer a freed spot, or book the next person in
- Confirmations and reminders, in your words and your look
- Late cancellations passed to the waitlist
The front desk
- One-tap check-in, with how each person paid
- Walk-ins added in seconds
- A kiosk screen for the tablet by the door
Clients
- Records, notes and history
- Health forms and waivers before the first class
- Messages both ways, kept with their record
Forms and waivers
- Build your own, or start from our health form
- Flag a yes for the teacher, and ask again whenever you choose
- Every form filed on the client’s record as a PDF
Marketing
- Campaigns, and eight automatic follow-ups you switch on
- Only to people who agreed, with the proof kept
- See the bookings a campaign really added
Your numbers and your data
- Fill, revenue, no-shows and quiet hours
- Compare one period with another
- Calendar feeds, and spreadsheets of your bookings and clients
Your team
- Owner, front desk and teacher logins
- Each person sees only what they should
- Alerts and a calendar feed for each teacher
Our promise
What you can count on from us.
- Your first month is freeNothing is charged during it, you can cancel any time from your console, and there is no minimum term.
- Changes at no extra costTell us what is missing or what should look different. We read every request in our weekly review, and what we build costs you nothing extra.
- We do the moveComing from Gymcatch, Mindbody or a spreadsheet, we bring your clients and the passes they hold across. Nothing reaches your clients until you say so.
- Your data is yoursExport your bookings and client list whenever you like. No lock-in and no exit fee.
- Nothing added for your clientsOne flat monthly fee per studio, no charge per booking. Card payments are 2% + 20p for UK cards, taken from the payment itself.
- You talk to the people who build itTallyUp is made by a small, independent team in London. You get a person, not a ticket.
Questions
Questions studios ask us.
What does the free month mean?
Your first month costs nothing. We ask for a card when you sign up so your studio does not stop the day the month ends, and nothing is taken during it. You see the date of your first payment before you enter anything. Cancel any time from your console and the next payment simply does not happen. Studios that joined during our founders’ preview keep what they were promised: free, with no card, until we tell them otherwise and give 30 days’ notice.
How does give a month, get a month work?
Every studio gets a referral link from its Plan page. A studio that signs up through yours gets its first month free as normal, and once it has paid a real bill you get a free month too, taken off your next bill automatically. A studio can only be referred once.
What does the concierge add?
Only the AI concierge. Everything else is in Studio, including a class finder that matches words like beginner, back or morning. The concierge understands a whole sentence, such as “something gentle for my back on a weekday morning”, and picks up to four of your real classes with a line on why each fits. It never offers a class you do not run.
Can I switch plan later?
Yes, at any time from your console, in either direction. The difference is worked out to the day on your next bill.
Do my clients need an account?
No. Clients book in a few taps with a name and a contact. Regulars can create one for their history and calendar, but it is never required.
What about no-shows?
Take payment up front with Stripe and a no-show costs you nothing. Reminders, a cancellation window you set and a waitlist that refills the spot do the rest, and your numbers show which classes and clients no-show most. Charging a card after the fact is on our list, not in the product yet.
Is there any commission on bookings?
No. Your monthly fee is flat per studio, with no charge per booking and nothing added to what your clients pay. Card payments carry the standard card processing fee above, taken from the payment itself, and bookings paid in person or by bank transfer cost you nothing.
I run more than one studio.
Talk to us. One login runs one studio today, and we will set up the others alongside it.
Can I leave easily?
Yes. Export your bookings and client list any time, with no lock-in and no exit fee, and we will help you move if you ask.
Missing a feature, or want it to look different?
Tell us and we will build it, at no extra cost. We read every request in our weekly review, and we tell you what we decide.
Open now for studios and gyms
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